Telemarketing Has More Benefits Than Just Increasing Profit}

Telemarketing has More Benefits than Just Increasing Profit

by

Maegan Anderson

Singapore’s telecommunications industry has entered a phase driven by fast-changing technology, which in turn, is stimulated by the demands of increasingly sophisticated end-users. To meet these demands, there has been a worldwide trend towards outsourcing. Telecommunications companies are outsourcing call center services particularly telemarketing to serve their customers better.

The useoftelemarketing is undergoing enormous growth due to the demand forcustomer care and support. Telecommunications firms exist not merely to generate revenue but more importantly to provide customers with best services for their convenience regarding information and communication. Through telemarketing, they will know if theircustomers are happy. It helps them strengthen and improve customer relationships with personalized, telemarketing customer service programs.

Aside from customer service, telemarketing does more for telecommunications companies. It does the lead generation, market survey and client profiling.

Lead generation through telemarketing has proven to be a very effective method for finding qualified sales leads for telecommunications companies includingSingapore Telecommunications Ltd, Nokia Siemens Networks Singapore Pte Ltd and Motorola. For one of their biggest headaches is finding better mobile customers, telemarketing has allowed them to look for more interested customers, obtain or receive information for the purpose of expanding the scope of their business, and increasing sales revenues or conducting specialized research.

Moreover, telemarketing has allowed them to set up a system that increases their sales forces productivity and efficiency by identifying potential buyers and giving their sales people the tools to turn them into customers and close the sale.

When they need to introduce their new mobile product or services to the market, again they turn to telemarketing for market survey. They need first to determine the value or interest level of their prospects. Telemarketers perform the market surveys for them calling on the targeted decision makers to determine the level of interest and price index that the market will bear. This not only provides them a successful market survey but also begins the invaluable process of developing their pipeline of opportunities.

Client profiling is also one reason why they outsource telemarketing service. For them, list is very important part of their marketing campaigns. They have to take steps to ensure that their prospect database is up to date because if they don’t update it regularly, data decay will occur and diminish the value of their database.

Client profiling significantly increases the accuracy and value of their database marketing efforts. The marketing representatives of call centers contact the companies in their database to confirm company information, qualify the decision-maker, and append additional information like email addresses and other valuable information. By doing so, telecommunications firms will be able to follow-up their customers and serve them even after their purchase.

In addition, telecommunications companies using telemarketing are able to:

• Reach a non-Internet demographic
• Improve their name recognition
• Allow timely feedback from consumers
• Keep in touch with their existing customers while providing cross-selling opportunities.
• Provide a good farm team for future sales representatives
• Provide sales evaluation opportunities

Truly the days of dominance of a single advertising medium-TV for the image building and direct mail for the direct marketer-are over. Call centers offer a clear path to new heights of marketing effectiveness. Through telemarketing, marketing efforts are strengthened and customer relationships can still be one-to-one without being face-to-face. Telecommunications companies are now shaping better communications services of tomorrow. By utilizing the extraordinary changes in technology, telecommunications companies can now confront global competition and customers demand.

Singapore’s telecommunications industry will continue to work towards developing a “world-class” telecommunication network capable of creating high quality telecommunication services at competitive prices. Having a good telecommunications infrastructure and strong telemarketing programs such as lead generation, client profiling and market survey, Singapore will surely drive its economic development into the next century and beyond.

Maegan Anderson works as a professional consultant. She helps businesses in AU and SG increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: callbox.com.sg/

Article Source:

eArticlesOnline.com}