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Submitted by: Johnray Daniels
Want to make your brochures look popular and trendy? If you do, then here is the guide for you. I am not just going to give you brochure samples here. I am going to teach you how to use web 2.0 design concepts in your brochure printing.
Web 2.0 is the popular type of design today for most digital visual presentations since that is how most popular websites are designed. Applying the same concepts in color brochures will of course help you make your own brochure prints look popular and trendy at the same time.
So let me list down for you the different elements that you will need to change to make your designs look more like those web 2.0 websites. Just follow the different steps for conversion below and your color brochures will be looking trendy and hi-tech with their web 2.0 motifs.
Using a web 2.0 layout First up, you will need to use a web 2.0 layout for your brochures. Now the only real difference typically with a web 2.0 layout is that the edges of borders, boxes and others types of design containers are softer and rounder. That is right, the mark of web 2.0 designs are its more sleek and smooth edges and lines.
So if you have text boxes, tables and even borders in your color brochures, make sure that you apply more curved and rounded edges to these elements. Believe me, your color brochures will look much more trendy when you apply this to all your elements.
Adding web 2.0 graphics Next, you will also need to convert your graphics to a more web 2.0 style. In web 2.0, cuter, brighter and softer graphics rule. So if you have that hard edged grunge theme going on, you will need to scrap that design plan. Using more cute and colourful logos, dividers and other design elements should make that color brochure of yours really current with the design trends today. Much like Twitter and Facebook, all the different symbols should become easy on the eyes of readers, making them accept your custom brochures even more.
Getting web 2.0 fonts Of course, the web 2.0 design for your color brochures will not be complete if you do not get certified web 2.0 fonts. That is right, there are types of fonts out there that are categorized as web 2.0. You can find a lot of these for free in font database sites. Just look for the tag or classification of web 2.0 and you should get them easily. You can then apply them to your brochure text so that all of your content will look more like the ones most people see online.
Using web 2.0 colors Colors are a key component in a web 2.0 theme. It is important that you adopt brighter or lighter color schemes in your custom brochures to make them look like those trendy websites. Take note that it is not necessarily needed to make your color brochures very colourful. The main color themes (2-3 colors max) should just be brighter and cleaner than the darker or neutral tones of the past. Just look at sites like twitter to see how they use brighter or more intense colors.
Printing to enhance that web 2.0 feel Finally, to deliver that real web 2.0 feel in brochure printing, you should specify the use of glossy paper materials for the process. A glossy type paper will add that gleam effect to your brochure designs, much like the sleek style additions in those trendy web 2.0 websites. This will be that great finishing touch that should deliver that great looking and popular looking full color brochure to your hands.
So what are you waiting for? Go ahead and apply all these to your custom brochures. You know it is going to be great for your brochure printing. Good Luck!
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