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Submitted by: mark gallagher
Exhibitions and conferences are where your likely customers will all go to meet makers and supplier’s .This is where your sales and marketing teams will do trade with exhibition attendee’s. Statics show that manufactures will obtain 32% of new business for the year from these meetings with exhibition attendee’s.
Budgeting for your exhibition stand is always a major consideration when doing tradeshows and event, but reputable exhibition stand companies like Exhibition Show will be able to give you great guidance and talk through with you the best way to plan your exhibition layout and discuss how you could use the display stands after the event to maximize on your expenditure of money.
Talking with a display stand design person is a must. Prepare to supply detailed information about the exhibition attendees you are looking to draw. Consider what are the key benefits of your products or services that rate high on the customer’s list. What does your company offer to the attendees that might be different from all the other competitors. Exhibition visitors will be wandering through lots of display stands, so the end objective is to get your exhibition stand noticed. Above all, your stand must be easily comprehensible to the visitor. They must be able to enter and browse the exhibition stand with ease and see what’s on offer. A friendly greeting by personnel on the stand is so essential.
Your exhibition stand design must show the name of your company and what products or services you offer, this should be clearly and boldly visible from the aisle. It’s not good if new visitors have to ponder on what your company is actually advertising and marketing.
Making sure you show off a single product or feature near the front of the exhibition stand will be the first thing the customer sees. It should stand out from other objects within the stand, and be well illuminated with bright lights.
Here’s a great way to understand what you need to consider for designing the right exhibition stand is to visit exhibitions, Tradeshows. Make mental notes about what features you like and do not like. Which display stands were most inviting in your eye and how to say a lot without having to contemplate what the companies stand is actually selling.
Take into account stand lights should provide a bright and cheery tone inside the stand’s internal space. Products being exhibited should their own individual spot lighting to draw the eye.
Seating and I mean Relaxing seating arrangements should allow the customer to sit down to discuss particular products or services. The seating area should be away from the busiest part of the display stand, and a table that serves as a writing space. If the space you have booked permits, it is always a good idea to provide a private storage space for the personnel, visitor coats and refreshments.
One method of insuring your stand visitors will feel welcome is the offer of a coffee or soft drink. This gesture usually encourages the visitor to feel like they do not have to. This space can be easily integrated into the exhibition stand design.
Still feel you need to ask more questions about Exhibition Stands at this point why not contact us to give us a better Idea of what you’re looking to do with your display stand space.
About the Author: Find out more at
exhibitionshow.co.uk
suppliers of Event equipment.
Source:
isnare.com
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